HAIM

It definitely feels as though our decision to suddenly change our song was decided and posted within minutes, without having really researched further into the band itself. With this, we thought it interesting to investigate further into the band, in order to gather a real taste of who the girls are and what their music may represent. 

The band is formed of three American sisters; Este Haim, Danielle Haim and Alana Haim who's music falls into the Indie- Pop and Folk -Rock genre. The genre of the music allows us to experiment with numerous angles within our music video, as the different sounds within the song perhaps allow us more creative freedom, where the band do not just produce a music sound that falls into just one particular genre. Furthermore having already explored male avenues for our chosen song, the fact that the band is all female was perhaps the deciding vote, since it had come apparent of the difficulties that choosing a male song may cause. 

HAIM was formed in 2006 after leaving 'Rockinhaim' - a band created by the girls parents, since HAIM's release of their album EP in Februaury last year, the bands popularity has grown significantly and it was with this that the band were signed to Polydor Records. 

The bands fan base is widely teenagers/ young adults this is perhaps due to the casual and laid back style that the girls have, which appeals to teenagers. Their indie vibe is projected through both their music and image.

HAIM's influences include 90s groups TLC and Destiny's Child, as well more modern artists like Kendrick Lamar and Jessie Ware. Consequently HAIM's music sounds folk-rock with R&B/hip hop sounds thrown in, making their music both original and ultimately exciting to work with.